Journals
General Business
General Marketing
Academy of Marketing Science Review
Australasian Marketing Journal
European Journal of Marketing
Journal of the Academy of Marketing Science
Journal of Marketing
Marketing Letters
Marketing Science
Journal of Advertising
Journal of Advertising Research
Journal of Promotion Management
Journal of Website Promotion
Advances in Consumer Research
- includes free access to all publications
Journal of Consumer Marketing
Journal of Consumer Research
Psychology and Marketing
International Journal of Marketing Education
Journal of Marketing Education
International Journal of Electronic Commerce
International Marketing Review
Journal of International Marketing
Competitive Intelligence Review
International Journal of Research in Marketing
Journal of Marketing Research
Journal of Product and Brand Management
Journal of Product Innovation Management
Journal of Retailing
Journal of Retailing and Consumer Services
Journal of Personal Selling and Sales Management
Other Marketing-Related Publications
Australasian
Marketing Journal
(formerly the Asia-Australia Marketing Journal)
Consumption,
Markets and Culture
Corporate
Reputation Review
The Cyber-Journal
of Sport Marketing,
an electronic journal, terminated
European Journal
of Marketing
Industrial
Marketing Management
Interactive
Marketing, an
electronic journal
International
Journal of Advertising
International
Journal of Bank Marketing
International
Journal of Electronic Commerce
International
Journal of Market Research
(formerly Journal of the Market Research Society)
International
Journal of Research in Marketing home page
International
Journal of Retail and Distribution Management
International
Journal of Wine Marketing
International
Marketing Review
International
Review of Retail, Distribution and Consumer Research,
with a separate
home page by its editor
Journal of
Advertising
Journal of
Advertising Research
Journal of Brand
Management
Journal of
Business-to-Business Marketing,
with separate
instructions for authors
Journal of
Business & Industrial Marketing
Journal of
Consumer Behaviour
Journal of
Consumer Marketing
Journal of
Consumer Psychology
Journal of Consumer
Research:
o
Journal of
Consumer Research home page (at University of Wisconsin)
o
Journal of
Consumer Research home page (at University of Chicago)
Journal of
Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Journal of
Database Marketing
Journal of
Empirical Generalisations in Marketing Science,
the first electronic
journal in marketing!
Journal of
Euromarketing
Journal of Fashion
Marketing and Management
Journal of
Financial Services Marketing
Journal of Food
Distribution Research
(see listings on FDRS site)
Journal of Global
Marketing
Journal of
Hospitality and Leisure Marketing
Journal of
Interactive Marketing
(formerly the Journal of Direct Marketing)
Journal of
International Consumer Marketing
Journal of
International Marketing
Journal of
International Marketing and Exporting
Journal of
Macromarketing
Journal of
Market-Focused Management
Journal of
Marketing Channels
Journal of
Marketing Communications
Journal of
Marketing Education
Journal of
Marketing for Higher Education
Journal of
Marketing History
Journal of
Marketing Management
(journal of the Chartered Institute of Marketing/Academy of
Marketing)
Journal of
Marketing Management
(journal of the Marketing Management Association)
Journal of
Marketing Practice - Applied Marketing Science,
hard copy replaced by an on-line version for subscribers
Journal
of Marketing Theory and Practice
Journal of
Nonprofit and Voluntary Sector Marketing
Journal of
Personal Selling & Sales Management
Journal of Product
and Brand Management
Journal of
Professional Services Marketing
Journal of Public
Policy & Marketing
Journal of
Promotion Management
Journal of
Relationship Marketing
(formerly the Journal of Customer Service in Marketing and
Management)
Journal of
Research for Consumers,
an online journal
Journal of
Retailing
Journal of
Retailing and Consumer Services
Journal of
Segmentation in Marketing
Journal of Service
Research
Journal of
Services Marketing
Journal of
Strategic Marketing
Journal of
Targeting, Measurement and Analysis for Marketing
Journal of the
Academy of Marketing Science,
with a seperate
home page by AMS
Journal of Travel
and Tourism Marketing
Journal of
Vacation Marketing
Market Economists'
Dialogue, an
electronic discussion forum of marketing scientists
Marketing Bulletin,
an electronic journal
Marketing
Education Review
Marketing
Intelligence and Planning
Marketing Letters
Marketing Research
On-Line, an
electronic journal
The Marketing
Review, an
electronic journal
Marketing Science
home page at INFORMS
Marketing Theory
Marketing,
Zeitschrift für Forschung und Praxis
(in German)
Pricing Strategy
and Practice (discontinued)
Psychology &
Marketing
Qualitative Market
Research
Quarterly Journal
of Electronic Commerce
Review of
Marketing Science, a
peer-reviewed electronic journal
Magazines
AdBusters
AdTalk
ADV
(Greater Philadelphia)
Advertising Age
Advertising & Marketing Review
(Colorado)
Adweek
American Demographics
Aspire
(Upstate New York)
Automotive Marketing
BackChannel
Brand Marketing
Brand Republic
Brandweek
Business Marketing
BrandPackaging
Cable Avails
Catalog Age
Call Center Solutions
Chain Store Age
Creative
Direct
Discount Store News
DM News
- Direct Marketing News
Drug Store News
Expo
Guerilla Marketing
Inside Direct Mail
Marketing Computers
Marketing Experiments
Marketing Health Services
Marketing Ink
Marketing Management
Marketing News,
also with a
full online version
for AMA members only
Marketing Research
Marketing Tools
Mediaweek
Money Maker's Monthly
Potentials in Marketing
Promo
Response TV
Quirk's Marketing Research Review
Reveries
Sales and Field Force Automation
Sales and Marketing Management
SalesDoctors Magazine
Selling Power
Software Marketing Journal
Sponsorship Report
Target Marketing
Upline
Bookshelf: Branding Bibliography
1.
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2.
Aaker, David A. and Erich Joachimsthaler. Brand Leadership.
New York: The Free Press, 2000.
3.
Aaker, David A. Building Strong Brands. New York: The
Free Press, 1995.
4.
Aaker, David A. Managing Brand Equity: Capitalizing on the
Value of a Brand Name. New York: The Free Press, 1991.
5.
Aaker, David A. "Measuring Brand Equity Across Products and
Markets." California Management Review, 1996.
6.
Beckwith, Harry. Selling the Invisible: A Field Guide to
Modern Marketing. New York: Warner Books, 1997.
7.
Bedbury, Scott and Stephen Fenichell. A New Brand World:
Ten Principles forAchieving Brand Leadership in the Twenty-First
Century. New York: Time Warner, 2000.
8.
Beemer, C. Britt. It Takes a Prophet to Make a Profit.
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9.
Bentley, Diana. "Stand by Your Brand." Hemispheres,
October 1998.
10.
Bhide, Amar. "Hustle as Strategy." The Harvard Business
Review, September-October 1986.
11.
Bixner, Rolf. "Managing
Brands for Value." Boston Consulting Group Web
site, December 2000.
12.
Blakenship, A.B., George Breen, and Alan Dutka.
State-of-the-Art Marketing Research. Chicago: American Marketing
Association, 1998.
13.
Bradburn, Norman M. Polls and Surveys: Understanding What
They Tell Us. San Francisco: Jossey-Bass, 1996.
14.
Breen, Peter. "One Short Month to Brand Ruin." Promo
Magazine, March 2001.
15.
Buchholz, Andreas. What Makes Winning Brands Different?
New York: Wiley and Sons, 2000.
16.
Burge, Randy. "Rensselaer Builds Marketing Bridge to World."
Marketing News, August 30, 1999.
17.
Chapman, Randall G. Brands: A Marketing Game. Prentice
Hall, 1995.
18.
Chapman, Randall G. Brandmaps: The Competitive Marketing
Strategy Game. New Jersey: Prentice-Hall, Inc., 1997.
19.
Charmasson, Henri. The Name’s the Thing: Creating the
Perfect Name For Your Company or Product. New York: AMACOM,
1991.
20.
Collins, James. Built to Last: Successful Habits of
Visionary Companies. New York: HarperCollins, 1997.
21.
Crainer, Stewart. The Real Power Of Brands: Making Brands
Work For Competitive Advantage. London, England: Pitman
Publishing, 1995.
22.
Crispell, Diane and Kathleen Brandenburg. "What’s in a Name?"
American Demographics, May 1993.
23.
Crispell, Diane. "What’s in a Brand?" American
Demographics, May 1993.
24.
Cross, Richard and Janet Smith. Customer Bonding: Pathway
to Lasting Customer Loyalty. Lincolnwood, IL: NTC Business
Books, 1995.
25.
Czerniawski, Richard D. and Michael W. Maloney. Creating
Brand Loyalty: The Management of Power Positioning and Really Great
Advertising. New York: AMACOM, 1999.
26.
Delano, Frank. The Omnipowerful Brand: America’s No. 1
Brand Specialist Shares His Secrets for Catapulting Your Brand into
Marketing Stardom. New York: AMACOM, 1998.
27.
Dolan, Kerry A. "Ghost Cars, Ghost Brand." Forbes,
April 30, 2001.
28.
Dotz, Warren and Jim Morton. What A Character: 20th
Century American Advertising Icons. San Francisco, CA: Chronicle
Books, 1996.
29.
Duncan, Tom and Sandra Moriarty. Driving Brand Value:
Using Integrated Marketing to Manage Profitable Stakeholder
Relationships. New York: McGraw-Hill, 1997.
30.
Farquhar, Peter. Branding: Building Your Company’s Best
Asset. New York: McGraw-Hill, 1998.
31.
Fedler, Laura Koss. "Branding Culture: Nonprofits Turn to
Marketing to Improve Image and Bring in the Bucks." Marketing
News, January 5, 1998.
32.
Feldwick, Paul. "What is Brand Equity, and How Do You Measure
It?" Journal of Market Research Society, 1996.
33.
Finn, Chester E. American Outlook. New York: Hudson
Institute, 1998.
34.
Fombrun, Charles J. Reputation: Realizing Value from the
Corporate Image. Boston: Harvard Business School Press, 1996.
35.
Frank, Robert H. and Philip J. Cook. The Winner Take All
Society: Why the Few at the Top Get So Much More Than the Rest.
New York: Penguin, 1996.
36.
Frankel, Rob in Roy Forbes, "Branding: The Last Word."
I-Advertising, February 2000.
37.
Frankel, Rob. The Revenge of Brand X. Chapter viewed
on
http://www.robfrankel.com,
2001.
38.
Gelbert, Doug. So Who The Heck Was Oscar Meyer? The Real
People Behind Those Brand Names. New York: Barricade Books,
Inc., 1996.
39.
Gladwell, Malcolm. The Tipping Point: How Little Things
Can Make a Big Difference. Boston: Little, Brown and Company,
2000.
40.
Godin, Seth. Permission Marketing: Turning Strangers into
Friends, and Friends into Customers. New York: Simon and
Schuster, 1999.
41.
Griffith, Carolyn. "Aaker Urges Universities to Get on the
Brand Wagon." Lawlor Review, Fall 1997.
42.
Griffith, Carolyn. "Shaping a Brand in the Higher Education
Marketplace." Lawlor Review, Fall 1997.
43.
Hallberg, Garth. All Consumers Are Not Created Equal: The
Differential Marketing Strategy for Brand Loyalty and Profits.
New York: John Wiley & Sons, Inc., 1995.
44.
Harari, Oren. Leapfrogging the Competition: Five Steps to
Becoming a Market Leader. California: Prima Publishing, 1999.
45.
Heilemann, Anne. "The Benefits of Branding: Leverage Your
Institution’s Brand Equity During a Comprehensive Campaign." CASE
Currents, January 2001.
46.
Hesel, Richard. "Winner Take All Culture Permeates Attitudes
About College Admission." StudentPoll, Art & Science Group,
ND.
47.
Hersch, Richard H. Intentions and Perceptions: A National
Survey of Public Attitudes Toward Liberal Arts Education. New
York: Hobart and William Smith Colleges, 1996.
48.
Kotler, Philip and Karen Fox. Strategic Marketing for
Education Institutions. New Jersey: Prentice-Hall, 1995.
49.
Keller, Kevin Lane. "The Brand Report Card." Harvard
Business Review, January-February 2000.
50.
Keller, Kevin Lane. "Managing Brands for the Long Run: Brand
Reinforcement and Revitalization Strategies." California
Management Review, Spring 1999.
51.
Keller, Kevin Lane. Strategic Brand Management. New
York: Prentice-Hall Inc., 1998.
52.
Khermouch, Gerry. "The Best Global Brands." Business Week,
August 6, 2001.
53.
Knapp, Duane E. and Christopher W. Hart. The Brand
Mindset: Five Essential Strategies for Building Brand Advantage
Throughout Your Company. New York: McGraw-Hill, 1999.
54.
Kotler, Philip and Karen Fox. Strategic Marketing for
Education Institutions. New Jersey: Prentice-Hall, 1995.
55.
Kuchinsakas, Susan. "The End of Marketing: An Interview with
Regis McKenna." Business 2.0, Web site:
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November 2000.
56.
Larson, Erik. The Naked Consumer: How Our Private Lives
Become Public Commodities. New York: Henry Holt, 1992.
57.
Lawlor, John. "Brand Identity." CASE Currents, October
1998.
58.
Lepla, F. Joseph and Lynn M. Parker. Integrated Branding:
Becoming Brand-Driven Through Company-Wide Action. New York:
Quorum Books, 1999.
59.
Leuthesser, Lance et al. "Brand Equity: The Halo Effect
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60.
Light, Larry. "Brand Erosion a Waste of Assets." Business
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61.
Light, Larry. Building Brand Relationships: The
Trustmaker’s Road to Enduring Profitable Growth. New York: The
Coalition For Brand Equity, 1993.
62.
Light, Larry and Richard Morgan. The Fourth Wave: Brand
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63.
Lloyd, Martin. "Five Ideas about Branding." Online response
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64.
Lucas, James R. Fatal Illusions: Shredding a Dozen
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65.
Masiter, David H. et al. The Trusted Advisor. New
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66.
Marconi, Joe. The Brand Marketing Book: Creating,
Managing, and Extending the Value of Your Brand. Chicago: NTC
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67.
Marconi, Joe. Image Marketing: Using Public Perceptions to
Attain Business Objectives. Lincolnwood, IL: NTC Business Books,
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68.
Martin, David N. Romancing the Brand. New York:
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69.
McCulloch, Lane. "Branding Campaign Basics."
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70.
McKenna, Regis. Real Time: Preparing for the Age of the
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71.
Metzler, Ken. Creative Interviewing: The Writer's Guide to
Gathering Information by Asking Questions. Chicago: Allyn and
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73.
Payne, Stanley. The Art of Asking Questions.
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74.
Pearson, Stewart. Building Brands Directly: Creating
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75.
Pettis, Chuck. Technobrands: How to Create & Use "Brand
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76.
Randazzo, Sal. Mythmaking on Madison Avenue: How
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Rhodes, David. "Building a Successful Experience Brand."
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78.
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Ries, Laura and Al Ries. The 22 Immutable Laws of
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80.
Ries, Laura and Al Ries. The 11 Immutable Laws of Internet
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81.
Schultz, Don and Jeffrey Walters. Measuring Brand
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82.
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Stalk, George. "Experience Your Brand." Boston Consulting
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Travis, Daryl. Emotional Branding. California: Prima
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VandenBerg, Patricia. "Singular Sensation: Developing and
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