Resources: Marketing Publications

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Journals

General Business
Harvard Business Review
Business Horizons
California Management Reviews
Journal of Business 
Sloan Management Review

 

General Marketing

Journal of Marketing

Marketing Science

Academy of Marketing Science Review 

Australasian Marketing Journal

European Journal of Marketing

Journal of the Academy of Marketing Science

Marketing Letters

 

Advertising and Promotion

Journal of Advertising

Journal of Advertising Research 

Journal of Promotion Management 

Journal of Website Promotion

 

Consumer Research

Journal of Consumer Research

Advances in Consumer Research - includes free access to all publications

Journal of Consumer Marketing

Psychology and Marketing

 
Marketing & Business Education

International Journal of Marketing Education

Journal of Marketing Education

 
E-Commerce and Internet Marketing

International Journal of Electronic Commerce

 
International Marketing

International Marketing Review

Journal of International Marketing

 
Marketing Research

Journal of Marketing Research

International Journal of Research in Marketing

 
Product Management

Journal of Product and Brand Management

Journal of Product Innovation Management

 
Retailing

Journal of Retailing 

Journal of Retailing and Consumer Services

 
Sales & Sales Management

Journal of Personal Selling and Sales Management

 
Other Marketing-Related Publications

Australasian Marketing Journal 

Consumption, Markets and Culture

Corporate Reputation Review

European Journal of Marketing

Industrial Marketing Management

Interactive Marketing, an electronic journal

International Journal of Advertising

International Journal of Bank Marketing

International Journal of Electronic Commerce

International Journal of Market Research (formerly Journal of the Market Research Society)

International Journal of Research in Marketing

International Journal of Retail and Distribution Management

International Journal of Wine Marketing

International Marketing Review

International Review of Retail, Distribution and Consumer Research

Journal of Advertising

Journal of Advertising Research

Journal of Brand Management

Journal of Business-to-Business Marketing

Journal of Business & Industrial Marketing

Journal of Consumer Behaviour

Journal of Consumer Marketing

Journal of Consumer Psychology

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Journal of Database Marketing & Consumer Strategy

Journal of Empirical Generalisations in Marketing Science, the first electronic journal in marketing!

Journal of Euromarketing

Journal of Fashion Marketing and Management

Journal of Financial Services Marketing

Journal of Food Distribution Research

Journal of Global Marketing

Journal of Hospitality and Leisure Marketing

Journal of Interactive Marketing 

Journal of International Consumer Marketing

Journal of International Marketing

Journal of Macromarketing

Journal of Market-Focused Management

Journal of Marketing Channels

Journal of Marketing Communications

Journal of Marketing Education

Journal of Marketing for Higher Education

Journal of Marketing Management (journal of the Chartered Institute of Marketing/Academy of Marketing)

Journal of Marketing Management (journal of the Marketing Management Association)

Journal of Marketing Practice: Applied Marketing Science, hard copy replaced by an on-line version for subscribers  

Journal of Marketing Theory and Practice

Journal of Nonprofit and Voluntary Sector Marketing

Journal of Personal Selling & Sales Management

Journal of Place Branding and Public Diplomacy

Journal of Product and Brand Management

Journal of Professional Services Marketing

Journal of Public Policy & Marketing

Journal of Promotion Management

Journal of Relationship Marketing (formerly the Journal of Customer Service in Marketing and Management)

Journal of Research for Consumers 

Journal of Retailing

Journal of Retailing and Consumer Services

Journal of Segmentation in Marketing

Journal of Service Research

Journal of Services Marketing

Journal of Strategic Marketing

Journal of Targeting, Measurement and Analysis for Marketing

Journal of the Academy of Marketing Science

Journal of Travel and Tourism Marketing

Journal of Vacation Marketing

Marketing Bulletin, an electronic journal

Marketing Education Review

Marketing Intelligence and Planning

Marketing Letters

The Marketing Review

Marketing Theory

Psychology & Marketing

Qualitative Market Research

Quarterly Journal of Electronic Commerce

Review of Marketing Science

 

Magazines

AdBusters

Advertising Age

Advertising & Marketing Review

Adweek

Brand Republic

Brandweek

Business Marketing

BrandPackaging

Customer Inter@ction Solutions

Chain Store Age

Creative

Communication Arts

DM News - Direct Marketing News

Drug Store News

Expo

Guerilla Marketing

How

Marketing Experiments

Marketing Health Services

Marketing Management

Marketing (Canada)

Marketing News

Marketing Research

Marketing Tools

Network Marketing Business Journal

Quirk's Marketing Research Review

Retailing Today

Reveries

Sales and Marketing Management

Selling Power

Sponsorship Report

Target Marketing

Whose Mailing What?

 


 

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