Legal Issues: Marketing
and Advertising
AdLaw - Regularly updated
newsletter that follows legal issues related to internet marketing
and advertising.
The Consumer
Law Page - Offers links to
articles, brochures and other resources pertaining to consumer legal
rights.
FindLaw
- Major legal portal covering a wide range of topics with some
coverage of the issues dealing with law and the internet.
Frequently
Asked Advertising Questions -
The U.S. Federal Trade Commission provides responses to a long list
of advertising questions.
Legal
Information Institute - Well
stocked site with access to important business documents such as
Uniform Commercial Code, codes by state and international law. From
Cornell University.
Legal Issues:
Intellectual Property
US Patent and
Trademark Office - Important
source of information on patents, trademarks, and copyrights,
including templates of registration forms, application procedures,
laws concerning patents, trademarks, and copyrights, and a good
search engine that searches for patents, trademarks, and copyrights.
Copyright Law,
Who Needs It? - Answers to
questions related to copyrights from Copyright Clearance Center.
Copyright
Website - While this site does
provide good basic information related to copyrights, the best
feature is the historic perspective it provides to classic copyright
cases and issues.
European
Patent Office - Centralized
body that handles patent issues for most European countries.
Patents.com
- While the name suggests this site is only about patents, in
actuality there is material here on all Intellectual Property areas
including good primers. However the site does not appear to be
frequently updated.
World
Intellectual Property Organization
- Site of international organization whose agenda includes the
promotion of protection of intellectual property throughout the
world.
Legal Issues:
Legal Forms
LawInfo.com
*Excellent resource that includes over 85,000 examples of forms and
contracts often broken down by state. Also, contains many other
resources including audio recordings and FAQ areas that explain
legal issues.
Legal Issues:
Internet Law
Cyberspace Law
Committee - Site of an American
Bar Association Section of Business Law committee.
Internet Case
Digest - Perkins Coie -
Occasionally updated site that provides summaries of legal decisions
in many Internet and technology areas such as Internet advertising,
patents, and domain name issues.
Internet
Library - Offers summaries of
court cases involving a variety of web and Internet issues.
Includes a full text search of summaries.
IP Mall
- Extensive site with wide range of listings and resources covering
all areas of intellectual property. From Franklin Pierce Law Center
Nolo -
Internet Law - This web site of
publisher of self-help law books, has a FAQ section and articles
dealing with Internet and e-commerce law.
Customer Facing Technology: Personalization
Personalization - CRM Daily - Provides articles and other
resources dealing with personalization and other individual-customer
targeting ideas and strategies.
Personalization Consortium - This not-for profit group is
setup to "the development and use of responsible one-to-one
marketing technology and practices on the World Wide Web." Best
thing here is the personalization basics section and the Glossary of
terms
TechRepublic on Personalization - Nice series of articles from
CNET that offers a good background on technical issues and the
strategic value of web site personalization.
Peppers & Rogers
1 to 1 Media - While this is principally a consulting
site there are several resources that may be of interest including
the link provided here to a nice glossary of terms.
Customer Facing Technology: Database
Database Marketing Institute - Offers a numerous free
articles related to database marketing.
IT Papers.com - Database Marketing Whitepapers - A large
selection of vendor supplied whitepapers that cover numerous
technical and business considerations for database marketing, data
mining and more. (May require registration - FREE).
Customer Facing Technology: Datamining
BotSpot - Find out how 'bots" work and can aid in Data
Mining. From internet.com.
Business Intelligence Tutorial - From IBM, this site
offers good definitions and explanations of the business issues
surrounding using data to support business decision making. Some of
the material is on a technical level
Data Mining: What is Data Mining? - Article that helps
explain concepts of data mining including benefits as well as
presenting examples
The Data Warehousing Information Center - Informative
site with many links to articles, periodicals, discussion groups and
much more.
DataWarehouse.com - iKnowledge - Offers access to fairly
large collection of articles on knowledge-base issues.
IT Papers.com - Data Management Whitepapers - Several
strong, and often extensive, vendor supplied articles covering data
mining and data warehousing and other data management issues. Some
articles are technical while others are written at level that even
non-techies can appreciate. (May require registration - FREE).
Neural Networks and Data Mining - Several introductory
articles on neural networks and data mining. From Z Solutions.
Neural Networks: What are Neural Networks? - Contains
dozens of links on the topic of neural networks.
SPSS Data Mining Information Page - Background material
on data mining from a leading software provider.
Customer Facing
Technology:
Call Center Management
CallCenterOps
- The resources on this site include, among other things, a call
center glossary, job postings, articles and listings of upcoming
industry events.
Call Center News Service - While this online newsletter
appears to be defunct, good information is still available including
an FAQ page on call centers and a useful Industry statistics
feature.
Customer
Management Insights - Here you'll find tutorials, case studies, lab
tests and buyer's guides dealing with call centers.
The Modern Call Center - Information Week article that
discusses the web-based call centers.
Teleplaza - Directory and other information pertaining to
call centers.
Customer Facing
Technology:
Kiosks
Kiosks.org - Trade organization site with news, articles,
company listings and other helpful resources.
Kiosk Magazine - This trade magazine site focuses on
kiosks and contains good articles, industry directories, kiosk
research, industry awards and more.
Customer Facing
Technology:
Sales Force Automation
Field Force Automation
- Operated by the publishers of Field Force Automation Magazine,
this site is not exclusively a sales sites but its article database
does include coverage of SFA.
Pricing
Pricing Society Resources
- Experts, Forums, and Pricing Books listed.
Metrics: Customer
Satisfaction
ACSI
- American Customer Satisfaction Index by the
Association for Quality Management.
Product
Development
PDMA - The
Product Development and Management Association
