Advertising & Promotion
Advertising
World - A directory of advertising related resources.
Advertising Agencies
Advertising
Age Datacenter - Offers reports
and rankings of leading international advertising agencies.
Advertising
Agencies - Listing of agencies
from the Wikipedia.
Agency ComPile
- Interesting U.S & Canadian directory that allows for flexible
advanced searches by such variables as agency name, by clients and
the agencies that handle them, agency type, geographic area and
several more.
Advertising and Slogan
Examples
A.C. Nielsen
JR. Online Research Center -
Claims to have a database with information on over 11,000 television
commercials. However, the search function is somewhat difficult to
use when it comes to searching for commercials. Even if you find
the information regarding a particular ad users will still need to
contact and possibly visit the
Museum of Broadcast
Communications where the research center is housed.
Ad Access
- Extremely interesting site from Duke University. Contains more
than 7000 US and Canadian print ads from 1911-1955 in five
categories Beauty and Hygiene, Radio, Television, Transportation,
and World War II. Includes pictures and background information.
AdAge Top 100
Campaigns - One site's opinion
of the top advertising event of the 20th Century.
AdBusters
- Offers alternative ideas about what the responsibilities of the
media should be. Includes spoof ads, magazine articles and other
information that is often counter to prevailing ideas.
AdEater
- This site's Film Library offers free access to several thousand
television ads from around the world. Has searchable database that
can be sorted by country, year, keyword, brand and more.
AdFlip
- Good resource that once was free but now requires a fee. Has a
searchable database of hundreds of print ads from the 1940s to
present day. Search by multiple categories including year, brand
and product type.
AdSlogans
- Has several good sections with samples and historic advertising
including a
Hall of Fame
listing of top ad slogans from years-gone-by voted on by industry
folk and a
Directory of
links to additional historic advertising sites.
Clio Awards
- The site includes information on general advertising media and
methods as well as materials on the "Academy Awards" for
advertising.
Emergence of
Advertising in America - Also
from Duke University, this collection of ads covers a period from
1850-1920 and contains over 9,000 images. Nice search feature and
timeline also included.
Super Bowl Ads
- Fee-based site that allows users to watch past Super Bowl ads.
TV Party
- This site is mostly a fee-based television programming history
site, however, there are several free pages of old TV ads including
video of
Most Outrageous Ads,
60s commercials
and
famous car commercials.
U.S. Library
of Congress - Business Collection
- Contains numerous excellent collections and images dealing with
advertising and marketing history including:
Fifty Years of
Coca-Cola Television Advertising
Several viewable 1920s-era film advertisements (to locate do search
using Advertising as keyword):
Magazine Advertising Images from 1926 for:
Good
Housekeeping
Country
Gentlemen
Household
Magazine
Webby Awards
- Annual best-of-the-web awards for over 30 categories. While
technically these awards are not strictly for advertising it can
offer some insight into marketing, advertising and promotional
activity that may be working on the web.
Direct Marketing
Direct
Marketing News - Web site from
the publishers of Direct Marketing Magazine.
U.S.
Postal Service
*Has several features that are of interest to direct mailers
including:
Business
Mail 101 - Offers a
tutorial, basics instructions and glossary on how to do
effective direct mail.
Zip Code
Finder - Enter the city and
state and the appropriate zip codes are displayed.
Direct
Marketing: Mailing Lists
GreatLists.com
- Free service (though must
register) that is essentially a directory for locating
business-to-business mailing lists. Includes searchable database of
lists that can be broken down by industry. Also FAQs page offers
useful information about using mailing lists.
Mailing &
Fulfillment Service Association
- National trade association for the mailing services industry.
mIn's Direct
Marketing Network - Database of
direct marketing suppliers searchable by state and category of
service such as list brokers, printers, and direct marketing ad
agencies.
Internet Marketing
Interactive
Advertising Bureau -
Not-for-profit trade association focusing on advertising issues
across all interactive formats. Site contain regularly updated
reports, including industry ad revenue, statistics on industry
trends and other good basic internet advertising information.
Internet
Advertising Report - A
frequently updated online news service from Mecklermedia.
Internet Marketing: Ads
ClickZ - Rich
& Streaming Media - Weekly
articles on rich media.
Interactive
Advertising Bureau - Trade
group site resources include basic banner design standards,
including examples, glossary, and also provides rich media resources
that include voluntary guidelines and also several examples of rich
media.
Microsoft's Ad
Products - While this is a
promotional page describing the ad products that Microsoft accepts
on their sites, it does provide examples of many rich media ad
formats. (If link takes you to the main Marketing page for MSN,
click on the Ad Products button.)
Public Relations
Basics of PR - AllAboutPublicRelations - Offers a number
of PR resources including short how-to articles, PR glossary and
career information.
Council of Public Relations Firms - Find several
resources from this trade group site including a ranking of PR
companies on a number of criteria including world wide revenue and
revenue by industry sector, research papers and other publications.
Public Relations from Peerspectives - Several very good,
detailed article that discusses all areas of creating a PR plan,
handling media issues and other topics.
The Museum of Public Relations - Though currently
somewhat limited in its scope, this site has the potential to offer
insights into some of the early pioneers in the PR field.
Online Public Relations - Excellent, all-around PR site
with hundreds of well- organized links. Strong areas include well
presented listing of media sources, numerous links to PR resources
and listings of PR job search firms.
Public
Relations: PR Release Service & Wire Services
Associated Press - Site of top international news
service, their FAQ section will offer suggestions for press
releases.
Business Wire - Leading provider of company released news
and PR.
Collegiate Presswire - Focus is on offering news releases
to college and university news media.
Medialink - Main focus is on multimedia PR. Site
resources include glossary of broadcasting terms, survey information
(generally in their favor) and other material that may be of use to
those not familiar with this form of PR.
PR Newswire - A premier site for PR professionals and
others. Contains several databases searchable by company, industry
and more. Also includes resource section for those involved in PR.
PR Web - An alternative service offering free press
releases (though it seeks contributions) and a searchable database
of previous PR releases.
U.S. Newswire - Press release service targeted
exclusively to political, public policy and other government related
news.
Virtual Press Office - Online service targeted to the
high-tech, health care and other industries whose primary business
is to help companies reach media that cover trade shows, conferences
and events.
Consumer Behavior
Changing Minds - 300 pages on how we make decisions.
Food & Brand
Lab - Univ. of Ill. *Pretty
good information can be found here related to consumer research,
consumer panels and shopping behavior.
Consumer Psychologist - Prof at USC provides overview on
consumer behavior.
Packaging
Packaging Digest
- Covers the packaging market place. There a tons of links to
related associations and contract packagers.
Packexpo.com
-
A
portal catering to the packaging industry. Their categories range
from marketplace, suppliers, news center and research to discussions
and calenders/shows.
Packaging World -
Another
packaging publication or e-zine offering a wealth of information,
articles and industry news.
Packaging Network -
A community for
the industry professionals. Also available are industry news and
resources.
Du Pont Packaging Technical Library -
Du Pont's
technical library offers various conference papers, presentations,
reports and other technical stuff related to packaging.
Brand Packaging -
Magazine focused
on packaging issues related to packaged goods. It covers brand
packaging strategies -- consumer preferences, market patterns, new
packages, international developments. Requires registration.
