Resources:
Professional Associations
Professional Associations:
General Marketing
The American Marketing
Association - A leading associations for
professionals interested in theory and practice of marketing.
Business Marketing Association
- A group geared towards business-to-business marketers.
The Chartered Institute of Marketing
- A UK-based marketing association with a strong emphasis on
training and professional accreditation.
The Marketing Institute
- A professional trade organization in Ireland.
Professional Associations: Consumer
Behavior
American Psychological Association
Society for Consumer Psychology
Association for Consumer
Research
Professional Associations: Advertising & Promotion
Advertising Research Foundation
- Association that provides resources aimed at helping to create
more effective marketing and advertising communications.
American Association of Advertising Agencies
- Trade organization representing the advertising agency business.
Cable Advertising Bureau
- Trade group site has information, research reports and other
materials related to advertising on cable television.
Council of Public Relations Firms
- Trade organization mostly for PR firms (as opposed to
freelancers). Site includes firm rankings, career resources and
directory for locating members.
Direct Marketing Association
- Leading professional association for direct marketers.
Mailing & Fulfillment Service Association
- Supports the interests of mailing service companies.
National Mail Order Association
- Focuses on support for small and midsize mail marketers.
Public Relations Society of America
- Society for those engaged in PR activities.
Radio Advertising Bureau
- Trade group site with good information and research reports.
Professional Associations: Customer Focused Marketing
American Teleservices Association
- Trade group focused mainly on the telemarketing industry.
Professional
Associations: Marketing Research
Marketing Research Association
- Dedicated to promoting excellence in marketing and opinion
research. Offers news, event information, and leading research
links.
The Marketing Research Society
- UK group which claims "largest professional body for individuals
employed in market research."
Society of Competitive Intelligence Professionals
- This association's site includes FAQs about CI, job opportunities,
chapter listings and educational options.
Professional
Associations: Product
Related
Product Development & Management Association
- Trade and academic group whose mission includes improving "the
effectiveness of people engaged in developing and managing new
products - both new manufactured goods and new services."
Brand Names Education Foundation
- Non-profit that supports education and research into the "use,
role and legal protection of brand names".
Corporate Design Foundation
- An association that believes and teaches that organizational
interest can be served through the effective use of design
disciplines.
Professional
Associations: Retailing
American Association of Franchisees and Dealers
- Site contains information about owning a franchise, rights of
franchise owners and other materials for those thinking of buying a
franchise.
International Franchise Association
- Mission "is to enhance and to safeguard the business environment
for franchisees and franchisors worldwide."
National Retail Federation
- This site from the leading retail trade group is well stocked with
information for those interested in traditional retailing and
includes a supplier guide, listing of state, retail associations and
other information.
Retail Advertising & Marketing Association, a group that
focuses on marketing and promotion issues at the retail level.
Professional
Associations: Sales Management
Center for Exhibition Industry Research
*The main benefit offered by this group is the wide range of
fee-based research reports available to both members (cheaper) and
non-members covering many industries.
National Association of Sales Professionals
*Relatively new group that is pushing for salesperson certification.
SMT: Sales and Marketing Training
*A professional association of sales training executives.
Society of Incentive and Travel Executives
*Association for those in the incentive industry.
Trade Show Exhibitors Association
*Association for "professionals who use exhibits to promote and sell
their products". While members get access to special services,
there are many free areas including a nice exhibits tips section,
career area, buyer's guide and more.
Professional
Associations: Other
Major Marketing Associations Worldwide
Association of Directory Marketing
- This trade groups supports marketers engaged in
activities related to revenue producing directories such as yellow
pages and online listing services.
Hospitality Sales and Marketing Association
International -An association of
travel sales and marketing professionals in industries such as
hotels, resorts, airlines, cruise lines, car rental agencies, theme
parks and attractions.
The Information Technology Industry Council
- A society of U.S. providers of information technology products and
services.
International Newspaper Marketing Association
- An association for the advancement of newspaper marketing
activities.
National Association For Promotional & Advertising
Allowances - Site of a national
association that "focuses on the development and administration of
Co-op Advertising, Market Development Funds, and other program
allowances."
Professional Pricing Society
- This is a society that provides tips on establishing a pricing
strategy. Intended for "both pricing professionals and executives
seeking solutions to their pricing challenges."
Society for Marketing Professional Services - While the
name sounds like it covers a lot of ground, this trade group appears
to limit it coverage to those interested in marketin
Resources:
Academic Associations
Academy of
Marketing - UK based
association.
Academy of
Marketing Science - Major
academic organization and publisher of Journal of the Academy of
Marketing Science.
American
Academy of Advertising -
Publisher of Journal of Advertising
American
Marketing Association - Leading
academic association and publisher of Journal of Marketing, Journal
of Marketing Research and other journals.
Association of
Collegiate Marketing Educators
- US academic group.
Association
for Consumer Research
Atlantic
Marketing Association - US
regional academic association.
ESOMAR
- Site of the European Society for Opinion and Marketing Research,
non-profit professional organization that seeks to advance the
understanding and application of marketing research.
European
Marketing Academy
INFORMS
- Site has several searchable databases including list of
association members, conference papers going back to 1990, working
papers and more. Publisher of Marketing Science.
The International Association for Management Education
Marketing Science Institute
Society of
Marketing Advances - Formerly
the Southern Marketing Association.
Western
Marketing Educators' Association
- Mostly academic society catering to educators in Western US and
Canada.
Resources:
Online Groups
MouseTracks -
The List of Marketing Lists -
Site with information on numerous marketing or marketing-related
discussion groups though the site does not appear to be current.
Online
Advertising Discussion List -
"focuses on professional discussion of online advertising
strategies, results, studies, tools, and media coverage."
