Greg is an recognized expert in brand
management. He leads the development of next practices as the Director of Research at the Emory Marketing Institute, a think tank
based at Emory University.
Greg holds an MBA from the University of Texas at Austin, and is
pursuing a PhD at the Swedish School of Economics (Hanken
University) in Finland.
His research interests include brand equity, strategic brand
management, brand metrics, brand valuation, place branding, brand
trust, and cause marketing.
Curriculum Vitae
